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MICRO-ESSAYS

343 “Micro” lessons about copywriting, storytelling, and creativity

 

Clear, concise essays designed to teach you a single persuasion principle or technique at a time. Enjoy!

 
 
 
 
 
 
 
 
 
 
 

VOLUME XII: 331 - 360

VOLUME XI: 301 - 330

VOLUME X: 271 - 300

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Explore 270 More Micro-Essays:

VOLUME IX:
241 - 270

9 creativity lessons:

Workaholism & writing:

Something good happens when you let your brain wander:

35 books I feel good recommending:

Writing in images:

The Cross-Out Test:

Not doing your job?

Are you a writing minimalist or maximalist?

Writing rules:

Read this if you’re feeling overwhelmed or anxious or fraudulent:

Selling creative work:

215-word tip for writing better headlines:

Writing about people:

This revelation forever changed how I write:

How to find your writing style:

The time I didn’t get hired at HubSpot:

How to be competitive:

The copywriter’s job:

The “secret” to emotional writing:

Which headline won?

Why copywriting swipe files are dangerous:

Every marketer should study this literary writing style:

Don’t write another headline before reading this:

8 compelling ways to write a headline:

How to find copywriting success:

Copywriting & energy:

What if someone steals your writing?

Time:

A solitary copywriter is an oxymoron:

9 specific examples of incentive copy:

VOLUME VIII:
210 - 240

11 timeless copywriting truths:

good copywriters are often sentimental people:

Creativity rules:

Your writing & your ego:

Use this proven copywriting technique responsibly:

On using dialogue in your copywriting:

Lessons from my mentorship with an "A-List" copywriter:

One of the best exercises you can do as a copywriter:

How to write better dialogue:

Do this to develop your copywriting voice:

How to make successful art:

Where ideas start (and where they end):

If you’re doing this, you are being creative:

Creativity & weed:

How to create images in your writing:

“Creative Loneliness” is real:

Copywriting & going Far:

Part 1: Drayton Bird's Copywriting Commandments

My best story so far:

Storytelling, simplified:

Dialogue writing exercise

Copywriting & habituation:

If you can’t write something:

Copywriting or design?

Copywriting question:

Your “other” swipe file

Marketing & reciprocity

Quantity & quality

26 words you can almost always simplify

Ad Teardown: "A Skin You Love To Touch"

VOLUME VII:
181 - 210

The picture of creativity

Money, reputation, and creative work

The key to effective marketing

A writing revelation

Quick trick for writing like the greats

15 profound writing prompts (to cure writer’s block)

Read if you’re feeling overwhelmed or anxious or fraudulent, etc.

How to have more ideas?

1 thing over 160 iconic artists have in common

Jay Abraham copywriting quote

Long copy sells more than short copy

Copywriting & Ubuntu

David Ogilvy: Writing Micro-Series

NEW: Copywriting Micro-Course

Get anyone’s attention with this proven headline formula:

14 things I wish younger-me knew about writing, marketing, and building an audience:

Injecting urgency into your copywriting

Copywriting & metaphors

A timeless copywriting lesson from Breakthrough Advertising

Copywriting & surprise:

Your copywriting education won’t be complete until you read these 11 books:

Copywriting, boiled down:

Copywriting & mentorship

Copywriting & punctuation

Want more marketing ideas than you could ever use?

Copywriting & deadlines:

Advertising is based on 1 thing:

19-word copywriting lesson:

Copywriting is not necessarily creation

The time I didn’t get hired at Facebook

VOLUME VI:
151 - 180

Writing & perfectionism

Charles Bukowski, copywriting, and sentimentality

Why copywriting swipe files can be dangerous

Copywriting: pain & pleasure

Word picture

An opportunity for everyone:

How to be remembered forever

Keep your windows clean (a copywriting lesson)

Probably my most valuable writing advice:

Clayton Makepeace copywriting wisdom

Copywriting & Ernest Hemingway

2 copywriting maxims

This productivity hack saves me hundreds of hours each year

Gary Halbert’s copywriting cliches

Curious Idiot

The worst copywriting I’ve ever seen:

13 resources that have shaped my copywriting career

How to have more ideas

Keep going

David Abbott copywriting wisdom

In advertising, your message will stick if…

A 136-word advertising lesson for the ages

In copywriting, length implies strength

Writing anxiety

How to prove your offer will deliver on its promise

Scandalous copywriting lesson

A creativity lesson (from one of the world’s most sought-after artists)

An easy copywriting technique that could put folks in the mood to buy

This copywriting technique will always work:

Wasted (copywriting) opportunity:

 

VOLUME V:
121 - 150

 
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VOLUME IV:
91 - 120

1 timeless copywriting lesson from Netflix’s “Don’t F**k With Cats”

This ruthless copywriting critique system will give you scars (and fantastic ads)

A simple copywriting secret for exploding your response

How to write better dialogue [easy, instant, Hemingway-inspired hack]

How to write a memorable ad

Someday, I will try to sell you something

How to write ultra-clear copy

Absolutely use cliches in your copywriting

Can’t decide what you should write about next?

Reading this will make you a better conversational copywriter

3 qualities that make copywriters successful (and 1 life-changing job opportunity)

Don’t make her feel vulnerable, copywriter

How to find your ad’s hook (according to the most ripped-off copywriter alive)

The simple truth about great advertising

When very good copywriting goes very, very bad

This is a new article about copywriting

Mind control

Dialogue, the efficient copywriting tool

The most persuasive conversion copywriting tactic

Copywriting advice every marketer should hear

Consistency: 7 lessons learned after publishing 100 VeryGoodCopy articles

Word choice

How to compel 9 out of 10 people to open your direct-mail ad

When to stop writing

How to create overwhelming demand for a product nobody wants

How the ellipsis keeps ‘em reading...and satisfies our need to survive

South Park creator, Trey Parker, on storytelling, burnout, and self-doubt

The copywriting formula I use to defeat writer’s block

Bradley Cooper’s content marketing advice

“True” story:

 

VOLUME III:
61 - 90

 
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VOLUME II:
31 - 60

 
 

VOLUME I:
1 - 30

 
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